The Arnold Palmer Design Company has been creating golf courses of distinction for more than four decades. These courses, over 300 across the world, fulfill a wide variety of purposes – from serving the needs of elite private-club members in Japan to providing accessible daily-fee courses in South America to hosting PGA TOUR events and the Ryder Cup in America and Europe.
While each layout is a distinct creation, as unique as the site on which it is crafted, APDC's architects are often asked: "What sets an Arnold Palmer design apart?" In other words, what is the Arnold Palmer Design Company's philosophy of golf-course design? APDC's two senior architects, Thad Layton and Brandon Johnson, reply: "Although we implement many different design ideas on our courses, there are a few that show up in everything we do. These principles, time-honored and tested, are a direct reflection of the man from which they flow, Arnold Palmer."
Layton and Johnson illustrate 10 key design tenets that drive APDC courses and describe the golf holes that exemplify each of these principles. They have worked extensively on hundreds of projects, but have never lost sight of the need to create and nurture works of beauty. They also stress the importance of strategy when setting up a course and outline the techniques involved in constructing risk-reward holes that can make or break a round. Apart from emphasizing a course should be fun to play whilst ensuring it remains fully sustainable and all its natural features are preserved to protect its integrity, they also explain how a designer should exercise both sound and sensitive environmental stewardship over a property, ensure a variety of shots and views across each layout, and observe the legacies of the game's history and traditions.